Author: janineg-com

  • LA County Homes Remain Accessible as Market Cools

    LA County Homes Remain Accessible as Market Cools

    With over 35 years rooted in the Los Angeles real estate community, I keep a close watch on local market shifts—and the latest data tells a nuanced story. In LA County, home prices dipped by 2.6% and sales edged down 0.9%, a reflection of the persistent pressure from high mortgage rates. Meanwhile, Orange County saw a very different trend: prices climbed 5.4% with a slight uptick in sales. Statewide, both prices and sales posted modest increases. My experience as a Certified Residential Specialist and deep familiarity with LA’s distinct neighborhoods help me guide clients through these complex market dynamics. Whether you’re buying or selling, understanding these subtle changes can make all the difference in your real estate journey.

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  • Is California one of the best states to call home?

    Is California one of the best states to call home?

    California often sparks debate as a place to call home, and it's always interesting to see how it stacks up in national rankings. Recently, California placed 31st overall among the states, landing last in affordability and 38th in safety, but it ranked an impressive 2nd in quality of life and 15th in economy. Idaho and New Jersey were at the top, with New Mexico coming in lowest.

    Having spent over 35 years immersed in the Los Angeles real estate community, and as someone with deep roots in our diverse neighborhoods, these numbers are a reminder that California offers a complex blend of challenges and rewards. The quality of life here—whether it’s our cultural vibrancy, weather, or access to amenities—remains a significant draw for many of my clients, despite concerns about affordability and safety. Navigating these factors is part of what I do every day, helping clients weigh the tangible and intangible aspects of making California, and especially Los Angeles, their home.

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  • California: $212K Income to Buy a Home

    California’s current housing landscape is truly challenging, even for households with respectable incomes and diligent savings habits. As someone who has lived and worked in Los Angeles real estate for over 35 years, I see firsthand how the dream of homeownership is shifting. With California’s median home price hovering near $930,000, the annual income needed to buy has soared to roughly $212,000—far surpassing the typical household income of $116,000. In the Bay Area, the numbers are even more striking: a typical home now sits around $1.4 million, underscoring how ownership increasingly feels like a privilege rather than a given.

    Many families with steady jobs and years of careful planning still find themselves struggling to enter the market. While strategies like increasing savings, reducing debt, or considering moves farther from core job centers can help, budgeting alone often isn’t enough to bridge the gap. It’s clear: the conversation around affordability now centers on who California homeownership is still attainable for, as ordinary working families face the real risk of being priced out.

    Having guided clients through both luxury and more affordable markets across Los Angeles, I understand the complexity behind these numbers and the emotional toll they can take. Navigating this market requires not only financial strategy but also a deep understanding of local dynamics and opportunities.

  • Los Angeles Buyers Gain Negotiating Room

    As someone deeply rooted in the Los Angeles real estate market for over 35 years, I’ve witnessed many market cycles, but today’s environment offers a unique opening for buyers who are prepared and financially comfortable. With 30-year fixed mortgage rates hovering around 7% in mid-Q3 2026, affordability remains front and center. However, when your savings, credit, and monthly budget are well-aligned, this can be a period of genuine opportunity—especially for first-time buyers.

    The current landscape grants buyers a bit more negotiating power than we’ve seen in recent years. My advice, drawn from years of helping clients navigate these waters: If you find a home that fits your budget, it’s worth considering moving forward, knowing that refinancing could be an option if rates eventually ease. Delaying in hopes of lower rates often means more buyers re-entering the market, which can drive prices up and reignite competition, sometimes offsetting any potential financing gains.

    Whether you’re seeking a luxury estate or an entry-level condo, careful, informed decisions can make all the difference. I always remind my clients that a calm, well-planned approach ultimately leads to satisfaction and success in this dynamic market.

  • Proposition 37: 17% Second Mortgage

    California’s Proposition 37 is generating discussion in the Los Angeles real estate community—and with good reason. This proposed measure would introduce a state-backed second mortgage, offering up to 17% of the purchase price to qualifying buyers of certain newly constructed homes, provided the buyer brings at least 3% to the table. By combining the state’s assistance with the buyer’s own funds, families could potentially bridge the 20% down-payment threshold, with a primary mortgage covering the balance. The state plans to issue up to $25 billion in revenue bonds, repaid by homeowners’ loan payments, to fund this initiative.

    Having spent over three decades immersed in the LA market, I know firsthand that down-payment hurdles have kept many otherwise qualified buyers—especially within Latino communities and other groups under persistent housing cost pressure—from stepping into homeownership. While monthly mortgage payments may be manageable, accumulating that upfront cash is often the stumbling block. On November 3, 2026, Californians will weigh whether this loan-based approach for new homes should move forward on a large scale. As someone who tracks legislative developments and their impact on Los Angeles buyers and sellers, I’ll be following this closely—and will continue to keep my clients and colleagues informed about how policy shapes our ever-evolving market.

  • Happy Labor Day!

    Labor Day in the United States celebrates the contributions of workers everywhere, while also unofficially marking the final big summer weekend before fall takes over.
    It’s known for backyard barbecues, road trips, and that classic tradition of buying things you didn’t know you needed because “it’s on sale.”
    Beaches, parks, and grills reach peak activity as everyone tries to squeeze every last drop of summer fun out of the long weekend.
    Happy Labor Day! Wishing you a fun, easygoing weekend filled with good vibes, great food, and absolutely no thoughts about Monday.

  • Perfect Home Improvement Projects for People Who HATE Renovating

    Perfect Home Improvement Projects for People Who HATE Renovating

    Start home improvements with simple maintenance like replacing air filters and sealing drafts. Installing a smart thermostat can reduce energy bills and improve comfort with minimal effort. Small hardware swaps, such as changing cabinet knobs and outlet covers, can refresh your space easily. Upgrading lighting with brighter or smart bulbs enhances daily living. A fresh coat of paint, especially in neutral or light shades, offers an affordable, impactful update.

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  • Unlock Beverly Hills Open House Secrets with Janine Gershon

    Unlock Beverly Hills Open House Secrets with Janine Gershon

    Let’s connect and talk about the latest insights in the industry!

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  • Buy or Rent in Beverly Hills? Janine Gershon Reveals All!

    Buy or Rent in Beverly Hills? Janine Gershon Reveals All!

    Let’s connect and talk about the latest insights in the industry!

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  • California Rules Discourage Condo Construction

    California's median single-family home price hovered near $800K, leaving condominiums as a more realistic ownership path for many younger, working, and middle-class households.
    The main barrier described was legal risk: condo projects faced defect disputes that could reach court before builders had a chance to repair problems.
    After a homeowners association formed, attorneys could pursue claims quickly, and that exposure reportedly led many developers to favor apartments over for-sale condos.
    The bill would create a right-to-repair process, giving builders time to fix defects first while preserving homeowners' ability to seek stronger remedies.
    Supporters argued those changes could restore feasibility for starter ownership homes and pair with California's broader efforts to upzone, streamline approvals, and reduce fees.